FORD:CARS:FOCUS RS:FOCUS ST:

2008 Ford Focus ST: The Newest Ford Medium Car Segment

Since its release in 1998, Ford Focus has always been one of Ford’s dynamic car lineups. Its influence in the automotive world is evident on the numerous awards that it has earned, both in Europe and in North America. It even dominated the medium car market of other Asian nations including China. In celebration to its tenth year anniversary, new models of Ford Focus models were introduced. Now with a fresh look and exciting new form, the new 2008 Ford Focus ST tastefully combines upgraded functional and aesthetic features with outstanding environmental credentials. With more equipment and more choices, it is expected to be one of the most desirable models in the medium car segment.

To give the new Ford Focus ST a fresh new look, Ford’s distinct kinetic design-energy in motion was incorporated in refining the new Focus profile. Ford of Europe’s team of designers has updated the form and designs of the bumper and grille by doing a “whole vehicle approach” in completing a new body. Now with stronger lines and identifiable styling, the segment exuded a much better stance and a commanding impression. Inside, the emphasis was given in improving the quality of the materials and comfort levels. Now, quality leather is available for key models with a blue tinted glass and new woven headliner. The newest Focus feature is the Connectivity Module that includes USB ports, auxiliary jack and Ipod connections.

The new Ford Focus ST is available in five model series: the Ambiente series, Trend series, Ghia, Titanium and other varieties of themed option packs. These models complement specific customer demand for sporty, comfortable, stylish and business class cars. Aside from its trim specifications, it also features a new intelligent protection system. Since Ford is known to have ‘no-compromise’ approach to driving safety, the new Focus segment has no fewer than 6 airbags. It comes with a standard Electronic Stability Programme (ESP) and Traction control, which are available in European markets. For much improved road illumination, its Adaptive Front Lighting System that works with HID Bi-Xenon headlights is complemented with bright LED rear lights. It also has a tire pressure Deflation Detection System (DDS) and an automatic warning light activation system, which has earned a five-star Euro NCAP rating.

A new level of driving experienced is defined by the new Ford Focus ST. Although detailed changes was done to achieve quieter performance on its diesel models, the segment remains true to its heritage. It introduces the all-new optional transmission system, which offers the driving control offered by manual transmission and the ease and comfort of the automatic transmission. It is sporting a six-speed double-clutch automatic transmission that can deliver top-of-the class torque levels. The new Focus proves that high degree of driving does not necessarily mean high CO2 emission levels. The significant addition to the new Focus is the new Ford ECOnetic technology. This technology is aimed at boosting engine power with minimal fuel consumption and emission levels. Hence, the 2008 Ford Focus ST is a host of numerous innovations that will make driving experiences even better.